Cross-Channel Halo Measurement

Measuring what actually drives growth

Most attribution models stop at the click.

Black Box focuses on the signals before and after the click to understand how demand flows across platforms.

The goal is not channel credit.
The goal is incremental growth.

What This Covers

Halo Analysis
• TikTok driven Amazon lift
• Demand signal correlation
• Pre purchase behavior analysis

Incremental Measurement
• NTB customer tracking
• Baseline vs lift analysis
• Trend based impact measurement

Decision Frameworks
• Where to invest next
• What to scale vs what to cut
• How to justify spend across teams

Outcome

• Clearer growth decisions
• Smarter budget allocation
• Reduced attribution blind spots
• Confidence in what’s actually working