Office Space
Office Space

About Black Box Social Commerce

Black Box Social Commerce helps brands create demand, acquire new customers, and scale incremental growth across TikTok, Amazon, and DTC.

This is not an agency model. It is an embedded, operator-led partnership.

Agency Workspace Setup
Agency Workspace Setup
Agency Workspace Setup

Built for how customers actually buy

The modern customer journey is fragmented.

Discovery happens on social.
Consideration happens across platforms.
Purchases happen wherever the customer feels most comfortable.

Black Box Social Commerce was built to operate inside that reality.

Rather than managing channels in isolation, I focus on generating demand at the lowest possible cost and capturing that demand where customers choose to convert across TikTok Shop, Amazon, and DTC.

The goal is not channel credit.
The goal is incremental growth.

Channel Agnostic

Discovery happens across platforms, not inside a single channel.

Channel Agnostic

Discovery happens across platforms, not inside a single channel.

Channel Agnostic

Discovery happens across platforms, not inside a single channel.

Incremental Growth Lens

Focused on true new customer acquisition beyond last click attribution.

Incremental Growth Lens

Focused on true new customer acquisition beyond last click attribution.

Incremental Growth Lens

Focused on true new customer acquisition beyond last click attribution.

Embedded Partnership Model

Working as an extension of brand teams to align strategy, execution, and growth.

Embedded Partnership Model

Working as an extension of brand teams to align strategy, execution, and growth.

Embedded Partnership Model

Working as an extension of brand teams to align strategy, execution, and growth.

Operator Led by Design

Black Box Social Commerce is intentionally built as an operator led model.

No layered teams.

No handoffs.

No account managers.

Strategy and execution are owned end to end, working directly alongside brand teams to drive incremental growth across TikTok, Amazon, and DTC.

That’s the advantage.

Meet the Founder

Meet the Founder

Becca Aly

Founder of Black Box

Social Commerce


Through years of hands on work, Becca watched brands chase efficiency inside individual platforms while missing the bigger picture. High performing TikTok content wasn’t credited for Amazon sales. Amazon demand was mistaken for brand strength. Growth decisions were being made on incomplete data.

She created Black Box Social Commerce to slow that down, connect the dots, and help brands make smarter decisions about where to invest, test, and scale.

Through years of hands on work, Becca watched brands chase efficiency inside individual platforms while missing the bigger picture. High performing TikTok content wasn’t credited for Amazon sales. Amazon demand was mistaken for brand strength. Growth decisions were being made on incomplete data.

She created Black Box Social Commerce to slow that down, connect the dots, and help brands make smarter decisions about where to invest, test, and scale.

Through years of hands on work, Becca watched brands chase efficiency inside individual platforms while missing the bigger picture. High performing TikTok content wasn’t credited for Amazon sales. Amazon demand was mistaken for brand strength. Growth decisions were being made on incomplete data.

Black Box Social Commerce was created to slow that down, connect the dots, and help brands make smarter decisions about where to invest, test, and scale.

Stay Connected on LinkedIn

Stay Connected on LinkedIn

Stay Connected on LinkedIn