Amazon Growth Strategy

Capturing demand where customers convert

Amazon is often where demand converts, not where it begins.

Black Box helps brands align Amazon strategy with upstream demand signals from TikTok and other channels to capture incremental growth, not just branded demand.

What This Covers

Demand Capture Strategy
• Align TikTok demand with Amazon search behavior
• Identify conversion paths from social to Amazon
• Protect branded terms while expanding NTB

Listing and PDP Alignment
• Messaging alignment with social content
• Creative adaptation from TikTok to Amazon
• Conversion optimization for NTB customers

Advertising Strategy
• Branded vs non branded balance
• NTB focused spend allocation
• Avoiding wasted spend on demand you already own

Outcome

• Higher NTB acquisition
• Better conversion from social driven demand
• Smarter Amazon spend
• Sustainable growth beyond branded capture